Paint it Black 2: Building a Content Strategy for Artists

Angelica Gilleran, StrongRapport  
Karen Jacobson, Woodlands Community Lenders
May 19th, Tygart Hotel, Elkins, WV

Register here

Building a Content Strategy for Artists:
Unlocking Your Artistic Voice Online with Strategy & Intention

Artists are storytellers, and your art deserves an audience that deeply connects with your work. But how do you ensure your message reaches the right people—consistently and effectively? This hands-on workshop will guide you through crafting a content strategy designed to showcase your art, attract collectors, and build a community around your creative vision.

We understand that marketing your art can feel overwhelming, but with the right strategy, you can create an online presence that reflects your artistic identity while maintaining time freedom for your creative practice.

What You’ll Learn:

• How to develop a content strategy that aligns with your artistic goals
• The power of storytelling and why repetition strengthens your brand
• How to map out a content plan to stay consistent without burnout
• A simple posting schedule to keep your audience engaged
• The 5 C’s of Content Creation—a framework for variety and engagement
• The 80/20 Rule for balancing professional and personal content
• How to use social platforms to amplify your reach and create genuine connections

Attendees will have the opportunity to have a one-on-one session with Angelica in the afternoon to work on developing their personalized marketing strategy.

Karen Jacobson and Marti Jefferson will be available to assist artists with business planning and funding strategies.

Mountain Arts District will lead a roundtable discussion as attendees pop out to their one-on-one sessions with Angelica.

Presenter Bio:

Owner, Founder, and proud West Virginia transplant, Angelica Gilleran has called the mountain state home for over a decade.

With a proven record of growth in digital marketing and brand development, Angelica’s skills stem from her belief that in order to excel we must prioritize serving others.

In addition to running StrongRapport, you can catch Mrs. Gilleran aka ‘Lady Luck’ on live tv as the on-air talent for the West Virginia Lottery.

Proving that anything is possible right here in West Virginia, Angelica has worked with American Idol finalists, Vogue featured fashion designers, real (fossilized) dinosaurs, and even starred in an independent film The River of Hope, released on Amazon in 2020.

In her downtime, she enjoys watching Jeopardy with her husband , planning for the future with her friends, and exploring the arts and tastes of Charleston’s downtown nightlife.

Register Here!